Titleist unveils new 718 irons, including brand-new AP3 model

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The new Titleist 718 AP1, AP3, and AP2 irons.
Courtesy of Titleist

Like the 716 model, the new and improved Titleist 718 AP1 ($125 per club steel, $140 graphite) is aimed at players looking for maximum distance and forgiveness with the look and feel Titleist players prefer. To maximize long iron launch and ballspeed, the newest AP1 4-5 irons feature a hollow construction with a cast body and thin, stainless steel face insert that creates more flex at impact. To improve launch and MOI, over 50g of high-density tungsten is positioned in the interior toe area of the 4-7 irons while the 6-PW feature a progressive 360-degree undercut channel.

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The results are new AP1s that produce approximately 2.6 mph more ballspeed and over five-and-a-half more yards of distance than the 716 model. To further improve overall performance and turf interaction, the entire set features pre-worn leading edges. The new AP1 is available in 4-PW, 48°, 53° wedges with choice of Mitsubishi Tensei graphite or True Temper AMT Red steel shafts.

The totally new 718 AP3 ($162.50 per club steel, $187.50 graphite) model is aimed at players who want enhanced distance and forgiveness with the feel and control of a more compact iron. Bridging the gap perfectly between the game-improvement AP1 and player-oriented AP2, the AP3 produces approximately six-and-a-half more yards in carry distance than the 716 AP2 with one-and-a-half mph more ballspeed.

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The AP3 does the job with a hollow blade design in the 3-7 irons, each of which also contains an undercut design and an average of 84g of tungsten weighting in the heel and toe areas. A cast body and a 455 stainless steel face insert further contributes to ballspeed and distance in the longer irons while a 17-4 stainless steel insert in the 8-9 irons adds slightly more accuracy and control. Meanwhile the wedges feature a solid cast body and face for the ultimate in precision on scoring shots. The 718 AP3 is available in 3-PW, and the 48° wedge and comes stock with True Temper AMT Black steel shafts.

Not to be outdone, the 718 AP2 ($162.50 per club steel, $187.50 graphite) irons carry on their Tour-proven performance by providing approximately two-and-a-half more yards of carry distance over the previous 716 model. The improved distance and overall performance of the new AP2 comes from a forged high strength steel body, a 2.1mm face insert in the 3-6 irons, and a 3.0mm insert in the 7-iron as well as an average of 57.4g of high-density tungsten heel and toe caps for added MOI and stability. The 8-PW feature a forged carbon steel body and face for enhanced precision and control. The new 718 AP2s are available in 3-PW, and the 50° wedge comes with a True Temper AMT Tour White steel shaft.

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Along with the three new AP Series irons is the new 718 T-MB ($249 per club steel, $280 graphite), a utility iron that has become so popular players are using them in full sets. Features of the new T-MB include a hollow body, cast construction with high speed face inserts, high-density tungsten weights in the heel and toe (91.5g average in 2-7 irons, 48.7g average in 8-9 irons) for enhanced stability and MOI for forgiveness, as well as pre-worn leading edges (2-7) for improved turf interaction. An optimized progressive CG location improves launch and spin rates throughout the set. The new 718 T-MB comes standard with True Temper Project X PXi steel shafts and are available in 2-PW.

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For players who still want a traditional forged iron, Titleist has definitely not forgotten about you, as evidenced by the final two new 718 irons, the CB and MB (both $162.50 per club steel, $185 graphite).

The CB irons feature a traditional forged cavity back design with the addition of high-density tungsten (average of 74.8g) in the heel and toe areas of the 2-7 irons for improved MOI and forgiveness as well as a 3.1mm face insert for improved ballspeed, launch and distance. The 8-PW clubs feature a one-piece forged construction for maximum accuracy and feel on scoring shots. The 718 CB comes standard with True Temper Project X LZ and is available in 2-PW.

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As expected, the 718 MB is a one-piece, forged muscleback iron aimed at the most accomplished players. Available in 3-PW with stock True Temper Project X steel shafts, the new MB features weighting that’s positioned directly behind the sweetspot for optimum feel and shotmaking ability.

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All new Titleist 718 irons will be available at retail on September 29, with fitting beginning on September 1.