ORLANDO, Fla — The next time you have a great sushi meal and want to sound cool as you leave the restaurant, say, "Attas" (pronounced, Ah-Taas). According to Robb Schikner, UST Mamiya's vice president of sales and marketing, it's a form of Japanese slang meaning "thank you." It's also the name of the company's latest premium graphite golf shaft, and it will be arriving in better golf pro shops this season as an after-market upgrade for your driver, fairways woods and hybrid clubs.
Unlike many premium graphite shafts that maintain a specific diameter through the butt section and then slowly taper to a narrower diameter near the tip, the ATTAS continuously tapers along the shafts entire length. The benefit of the continuous taper design is a smoother delivery of power as you swing down to the ball.
"Because we are seeing a lot of benefits to that, we are working on some next generation ProForce products [UST/Mamiya's other popular premium shaft line] that will also have the constant taper design," Schikner said.
It's also not a spin-killing shaft. The ATTAS is designed to promote a moderate ball flight that should appeal to many players. In fact, Stewart Cink put a prototype ATTAS shaft into his 5-wood midway through last season, and had lots of good things to say about it.
The new ATTAS shafts will retail for about $350 at better pro shops and golf specialty stores. Related: Follow David Dusek on Twitter