Bobby Jones, the golf apparel division of Hartmarx, has a new president, John Kirwan, a former Polo Ralph Lauren executive, the company announced this week.
Hartmarx, which also owns the licensed Jack Nicklaus brand and makes suits for President Barack Obama, was sold to Emerisque Brands of Britain and its Indian partner S. Kumars Nationwide Limited in August, after filing for Chapter 11 bankrupcy protection earlier in the year. Kirwan was appointed by another former Ralph Lauren executive, Doug Williams, who was named chief executive officer of HMX, the new name of the parent company, in September.
The Bobby Jones brand, which is wholly owned by HMX, is known for its luxury fabrics, traditional look, and attention to authentic golf details. It has not been a happy period for upscale golf brands.
The retail sector is pretty difficult whether green grass or off course," Kirwan said, referring to the various shops that sell the clothes. He added that his main goal was to get the Bobby Jones on a course of growth after the nearly yearlong uncertainties caused by the parent company’s bankruptcy. — Woody Hochswender, Contributing Style Editor, GOLF Magazine (Photo provided by Bobby Jones Golf)