LeBron James Replaces Tiger Woods as Forbes’ Most Valuable Sports Brand

December 4, 2014
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The numbers are in: Tiger Woods is no longer the most valuable sports brand in the world, according to a report by Forbes.

The NBA’s LeBron James tops the list of Forbes Fab 40: The World’s Most Valuable Sports Brands, as he brought in an estimated $37 million in endorsements in 2014, up $10 million from the previous year.

After a seven-year stint at the top, Woods has been bumped to second, with estimated endorsements of $36 million in 2014, down $10 million from 2013. The end of Woods’ video game partnership with EA Sports is one reason for the hit to Woods’ income. Another could be Woods’ injury-plagued 2013-14 season and absence from PGA Tour competition.

(GALLERY: Tiger’s Most Lucrative Courses)

Woods is still one of the world’s richest athletes. Sports Illustrated and Fortune Magazine’s annual “Fortunate 50” list, which ranks athletes according to total yearly earnings, featured Woods in the top spot for many years. That changed in 2012 when Woods was overtaken by boxer Floyd Mayweather, and he has since been surpassed by James, Kobe Bryant and Peyton Manning. Most recently, Woods was listed at No. 7 with approximately $35.5 million in yearly earnings, just behind fellow golfer Phil Mickelson. James, by the same analysis, was ranked No. 2, with approximately $57 million in earnings.

(GALLERY: How Tiger Woods Makes His Millions)

According to Forbes, James rakes in the cash from major endorsement deals with Nike, McDonald’s, Coca-Cola and Upper Deck, while Woods’ endorsements include Nike, Rolex, Kowa and All Custom Focus.

This article was originally posted on Oct. 9, 2014.

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