Beer? Check. Sun Screen? Check. Giant Hats? Check. Ping Stands Out in the Crowd

Ping Hats It's hard to miss these Ping hats fans are wearing at the Waste Management Phoenix Open. (Getty Images)

It's not easy to make an impact in the highly competitive world of sports marketing. So we think Ping is definitely onto something with these giant hats fans are wearing this week at the Waste Management Phoenix Open at the TPC Scottsdale.
It's a great way to promote the company, which is also being helped by Bubba Watson playing his way to the top of the leader board with Ping clubs in his bag.
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by Kevin Cunningham