AUGUSTA, Ga. — The commercial begins with a stark black-and-white shot of Tiger Woods. He looks up into the camera. He blinks. He has a look of ... well, it's pretty inscrutable. (Video: Hear Posnanski's take | Watch the ad.) Maybe he's looking sad? Remorseful? Hungry? Like he's posing for a portrait in the Victorian Age? Hard to say. He's not an actor. Or he's not a good actor. Or he's a very good actor. The background is gray and unfocused. That may be a golf course back there. But this is not about golf. Tiger wears a hat with a Nike logo on it. He wears a sweater vest with a Nike logo on it. This is about ... Nike.

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