Tiger-less, drama-scarce U.S. Open approaches record low ratings
Martin Kaymer and NBC both posted record low scores this weekend.
Whether it was Tiger Woods' absence or Martin Kaymer's wire-to-wire blowout win or a combination of the two, NBC posted dismal numbers in its final U.S. Open telecast from Pinehurst No. 2.
According to the Sports Business Daily (subscription required), the overnight rating for Sunday's final round -- in which Martin Kaymer cruised to an eight-stroke victory over Rickie Fowler and Erik Compton -- was 3.3, "which could likely end up being the lowest figure for a Sunday at the U.S. Open on record."
According to Austin Karp, assistant managing editor of the Sports Business Daily, that figure is down significantly from both Justin Rose's victory over Phil Mickelson last year and Rory Mcllroy's eight-stroke victory in 2011.
Not great comparison with Kaymer blowout win, but the 3.3 overnight this year is down 46% from Justin Rose win over Mickelson, Day in 2013— Austin Karp (@AustinKarp) June 16, 2014
Better comp for US Open: NBC got 5.1 overnight for McIlroy 8-stroke win in 2011. Also on Fathers Day. So this year down 35% compared to that— Austin Karp (@AustinKarp) June 16, 2014
CBS and ESPN suffered a similar fate when Tiger Woods missed his first Masters since 1994 earlier this year as he recovers from back surgery.