
Every week of the 2010 PGA Tour season, the editorial staff of the SI Golf Group will conduct an e-mail roundtable. Check in on Mondays for the unfiltered opinions of our writers and editors and join the conversation in the comments section below.
Michael Bamberger, senior writer, Sports Illustrated: All right, folks: what did you think? Tiger's coming back in bits and pieces here. Is he winning you back (if he ever had you in the first place)?
Jim Herre, managing editor, SI Golf Group: He stayed on his talking points tonight, but overall he is winning me back. Surprisingly, I thought Golf Channel's Kelly Tilghman did a much better job than ESPN's Tom Rinaldi. Woods seemed much more comfortable with Tilghman and was more expansive with his answers.
Cameron Morfit, senior writer, Golf Magazine: It looked to me like he knew what questions he'd be asked in the Golf Channel interview. Not sure if that's the case or not. On ESPN, Tom Rinaldi made the point that this was the first time Woods had heard the questions, just as it was the first time the viewers had heard them. In any case, I see nothing new here. As Tiger himself says, this comeback, if that's what it will be, is going to take a long, long time to play out.
David Dusek, deputy editor, Golf.com: He must have practiced for these two interviews extensively. It's not hard to guess what ESPN and the Golf Channel would ask, so getting answers and talking points ready should have been easy. I thought he was more relaxed with Kelly Tilghman, smiling at the end after talking about his Buddhist bracelet for strength and protection.
Jim Gorant, senior editor, Sports Illustrated: For me, I bought into the first apology more. He didn't bring anything new to the table tonight and simply repeated what he'd said before, so it felt like a politician with talking points.
Charlie Hanger, executive editor, GOLF.com: I keep thinking of something Mr. Garrity said a few Confidentials ago. Until he really lays out the night of the crash, people will assume that the Chinese computer animation version of events is truth. He avoided the details again tonight.
Gorant: I agree. It made it feel more than ever that he's covering up something that went down that night.
Dusek: Part of me is not surprised that Tiger was so careful with his words and is choosing not to be as forthcoming as he could be about what caused the crash. And part of me knows that it's naïve to think we're ever going to get the whole story on what happened that night. Tiger is clearly still Tiger. Humbled and genuinely remorseful, but still so guarded.
Farrell Evans, writer-reporter, Sports Illustrated: He gave two five-minute interviews that ran concurrently. He's still not conceding anything to the media.
Morfit: He can't win me back because I was never there in the first place. What was intriguing to me was that he might let down his guard and become a human being again, now that he's torched his old life. I'm seeing no signs of that, but these things take time.
Damon Hack, senior writer, Sports Illustrated: Not much new, but interesting choreography the white columns behind him, the Nike golf gear. Seems to me that Tiger is ready to say "Hello World" again. But I didn't learn much.
Morfit: All I learned for sure is it's potentially dangerous to stop meditating.
Bamberger: An IMGer told me a week ago what we're seeing here: Tiger is reclaiming his place in public life in, to use a Tiger phrase, baby steps. He'll never say anything detailed, for the sake of his privacy and his family's, too. The more time he's in front of cameras, the more of a human being he will seem, no matter how little he says. As a crisis-management PR campaign, I think it's genius.
John Garrity, contributing writer, Sports Illustrated: I agree with Michael that Tiger accomplished a great deal tonight. His conversational tone and his total acceptance of responsibility will go a long way toward restoring his fan base. He blundered in both interviews, however, by taking that "It's all in the police report" stance on the accident. He needs to come clean about that night, even if the details are sketchy, because he stonewalled and almost certainly misled the authorities. The other remaining open wound is the investigation into the Canadian doctor. If that wound continues to fester, all of Tiger's efforts to win us back will be futile.
Alan Shipnuck, senior writer, Sports Illustrated: Regarding the accident details, he's not gonna ever give them up because there could have been a crime committed. He's taking the 5th without actually saying so. If you're waiting for the play-by-play, it's gonna be a helluva long wait!
Dusek: It's a long-term strategy that might work, but in the short run there are so many outlets that are going to be clamoring for details to basic questions. Simply saying, "It's all there in the police report," is such a non-answer that it doesn't quell the curiosity. Maybe over time that curiosity dies away too, but not any time soon. The public won't feel satisfied by what we heard and saw tonight.
Shipnuck: There was definitely a lot more warmth this time around, in part because of the more intimate setting. It was nice to see Tiger smile again. The answers and language in both interviews were very similar, which is either media coaching or, more likely, the patois of endless therapy. I understand why Tiger's handlers wanted to keep it short, but it's totally bizarre that both interviews ran concurrently. Again, that's just a power ploy.
Herre: Why run the interviews concurrently? Sends a weird message. Plus, the simple fact that the interviews existed and would be shown tonight was not revealed until an hour before they aired. How controlling is that?
Hack: The timing was curious. Why do them during the final round of the Transitions? Anybody even going to notice Jim Furyk's 14th tour win and first in 2 1/2 years?
Herre: Bad luck on Tiger's part. Who knew the Transitions was going to run an hour and a half late? Same with the Accenture thing I don't think there was any malice on Wood's part, simply some bad timing.
Gorant: Here's my guess. Tiger says interviews are embargoed until 7:30, to make sure the Transitions is well over. Both outlets run it as soon as possible, at the same time, but, unfortunately for everyone involved, Tampa gets rain and the tournament ends at 7:40. After the Accenture uproar, I can't believe TW would intentionally step on a Tour event again.




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