The most popular place inside the gates during Masters week isn't Amen Corner. It's not the 18th green. It's the merchandise tent.
After you boast to all your friends about receiving tickets to the Masters, they will be jealous, fake congratulate you, then ask you for a hat. That's why every day of the week, the tent is crawling with fans looking for the perfect souvenir. The main tent is situated next to the main entry, and a winding line just to get in the shop is a constant the entire week.
Once you get in, the options are endless. The standard golf shirts, hats and visors take up most of the real estate, but Masters-branded golf balls, glassware and even boxers can be found. We did the hard work this week. If you know someone at Augusta later this week, ask for these items.
Golf.com surveyed 53 fans at a recent Masters who had spent an average of $413 per customer. The most expensive item was a used golf ball signed by Tiger Woods, bought for $950. The cheapest was a ball marker for $6. We even found Bonnie Mize, wife of 1987 Masters winner Larry, who spent $40 on lapel pins and a t-shirt. One shopper had to fill 10 orders for friends and colleagues and spent $900 total. The final purchase? $100 on luggage to carry all of her gear back home.
If you can't make it inside the gates of Augusta National, you're in good company. John Daly sets up shop down the street and sells his own merchandise.