A new interactive golf restaurant is coming to the bustling Sports & Performance District in Lake Nona, Florida.
According to the Orlando Business Journal, "Drive Shack," a three-story, 66,000-square-foot dining and entertaining complex is in the works, joining the 300-acre Sports & Performance District that already boasts impressive tennis and soccer facilities.
Drive Shack will feature approximately 90 outdoor driving bays, a restaurant, bar, shops, lounge and rentable event space.
The attraction is part of a golf entertainment company, Drive Shack Holdings LLC, founded by partners Newcastle Investment Corporation and Taylor Made Golf Company Incorporated.
The main rival in the space, Topgolf, boasts Callaway Golf as one of its major investors. In 2015, Topgolf's revenue was $163.4 million. Topgolf operates 31 venues and has had 13 million visitors to date in 2016.