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Hot this week? Webb Simpson's wife, Finchem. Not? Luke, Bubba.

Webb Simpson, 2011 Deutsche Bank champion
Adam Hunger/Reuters
Webb Simpson with his wife, Dowd, and son, James.

Hot

1. Dowd Simpson. I'm hoping her hubby, Webb, wins again soon just so I can watch her and the baby cry. It's the best TV the Tour has produced all year.

2. Ernie Els. He's fast becoming the poster boy for this FedEx Cup, as he's played his way back from the brink three weeks running, beginning in Greensboro. It's great theater watching a Hall of Famer fight for his survival with such determination.

3. Thomas Bjorn. He's always been Hamlet in spikes, the tortured prince of Danish golf. But, against all odds, the final act to Bjorn's story has a happy ending.

4. The LPGA. The PGA Tour is dormant this week while the LPGA has one of its best domestic events. And with Solheim Cup fever cresting, this is a rare chance for the women to hog golf's spotlight.

5. Tim Finchem. The boardroom warrior saved the day yet again with a new TV contract that will grow purses even as the economy and Tiger Woods are in the tank. I hope David Stern is paying attention.

Not

1. Traditionalists. The long-putter is taking over the Tour, and at the TPC Boston's drivable par 4, a few guys were torn between a 3-wood and long-iron. What's next, Davis Love III in a Kangol?

2. Luke Donald. At this point, tying for third is so routine for the world No. 1 that I can no longer get excited about it. Donald was leading the tournament and sitting on the eventual winning score, but he toured the 12th-16th holes in three over par to kill his chance at victory. He's still my player of the year, but another victory this fall would be helpful.

3. 'Great Dane' and/or 'Bjorn Again' headlines. It's enough to make me start rooting against the guy.

4. Bubba. How not to protect a 54-hole lead: make seven ghastly bogeys in the span of 13 holes.

5. Bill Haas. He just got bounced from the top 10 of the Presidents Cup standings and is already fending off charges of nepotism should he get a captain's pick, as his father, Jay, is an assistant captain. Also, no one can tell him apart from Nick Watney.

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