Soccer superstar Gareth Bale, an avid golfer and fan of the game, showed his support for the innovative SPRINT6GOLF in an Instagram post last week.
Bale, who plays for Real Madrid, partnered with SPRINT6GOLF to help popularize a shorter, more fast-paced form of the game where the player only plays six holes and has just 30 seconds per shot. His post read: "Proud to launch @sprint6golf, we've worked really hard on this project and hope you enjoy! #S6G! #GetReadyToPlay."
"The idea is to speed up golf and give people a viable alternative to the long form of the game," SPRINT6GOLF founder Tom Critchley said in an interview with BBC Sport. "The moment you put your bag down the clock starts and people get on with it."
Creating accessibility to the game through a shorter, faster-paced format appealed to the European tour so much it endorsed SPRINT6GOLF on social media.