If this doesn’t get you ready for the 2015 British Open at St. Andrews, then nothing will.
Unveiling its new branding and logo, the Open Championship released a short video titled “The One, The Open” to debut the updated look. Gone is the simple silhouette of the Claret Jug, and in its place is “The Open” in block letters with the Claret Jug sitting inside the “O” of Open.
The video details all that makes the only major across the pond so special: the tradition, the elements and the landscape. We could listen to this narration for hours.
The One, The Open is a short film celebrating the heritage of The Open. The three minute film captures the essence of what makes golf’s oldest championship a unique event in world sport. Going beyond some of the great moments in Open history, the film conveys the drama and emotion of the players and the fans and their shared experience of the unrelenting challenge of links golf.
Produced by David White and written and voiced by, television commentator and former British & Irish Lions rugby player, Eddie Butler, the three-minute film evokes the special narrative of The Open’s150-year history with stirring images of the championship, the champions and the fans throughout golf’s illustrious history.