Greg Norman Means Business

Greg Norman
Ross Kinnaird/Getty Images
Greg Norman

The Norman EMPIRE
The Shark's estimated worth is $160 million. Here's how he takes a bite out of seven industries.

Golf Course design
Norman has nearly 90 projects around the world, almost two-thirds of which have been completed. His design fee is reportedly $1.25 million.

Norman started with Reebok and Reebok gave him his own label, the Greg Norman Collection, in 1992. The label surpassed $100 million in annual sales in 2005.

Norman formed a partnership with Foster's Wines Estates in 1997. Greg Norman Estates now controls a 60 percent market share of all premium Austrailian wines.

Real Estate
Norman began a real estate partnership in Australia in 1997. Today, Medallist has 12 communities in development in the U.S., Australia and South Africa.

"Not a big part of our business," Collins says. "It's run as a licensing business ... People have this image that Greg's got thousands of acres of sod he's mowing every day."

GPS Industries
Norman began endorsing the Vancouver company before providing a cash investment and taking on an ambassador role in December 2004.

Norman may yet figure out a way to turn Greg Norman's Australian Grille at Barefoot Landing in Myrtle Beach into a franchise by partnering with a major restaurant chain.

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