Tiger Woods and Phil Mickelson play the final round of the 2012 AT&T Pebble Beach National Pro-Am. (Jeff Gross/Getty Images)
An overwhelming percentage of people in the United States (98 percent) know who Tiger Woods is -- duh! -- but they consider him less trustworthy and to have less appeal than Phil Mickelson, Adam Scott, Rory McIlroy and Bubba Watson.
Those are findings unearthed by Repucom, a global sports marketing and research company that quantifies the appeal (or lack thereof) of celebrities and athletes across categories including awareness, aspiration, influence, trendsetter and trust. The results of recent surveys were reported in the March 24 issue of Sports Illustrated.
Tiger was trusted by 44 percent of responders, which put him off the pace set by Phil Mickelson (69 percent), Adam Scott (68), Rory McIlroy (63) and Bubba Watson (63).
Apart from awareness, Tiger received his next highest mark in influence (60), followed by appeal (59), trendsetter (54) and aspiration (49).
Phil received the highest ranking of any of the five players for appeal (76), followed by aspiration (75), awareness (73), influence (72), and trendsetter (66).
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