In the aftermath of Bubba Watson's historic Masters win last April, Ping Golf started the "Bubba Long in Pink. Driven by PING" campaign to raise money for charity. Fans could buy one of 5,000 limited-edition pink Ping G20 drivers inspired by the driver Watson used at the Masters for $439, and PING would donate $50 to charity from the sale of each driver.
On Thursday, that campaign paid off big for Phoenix Children's Hospital when Bubba Watson and Ping CEO John Solheim presented a check for $250,000 to the hospital. The money will help fund the construction of a lab in the new Motion Analysis Laboratory at the hospital; the gait lab will serve pediatric
patients with neuromuscular diseases and disabilities, and will help to
maximize those children's function.
"When we first decided to start the 'Bubba Long in Pink Driven by PING' project, I don't think any of us thought we would be contributing to such a well-deserved orthopedic gait lab," Watson said in a statement. "It's great to see the project through and the positive impact the contribution will have on the community."
Me & John & @pingtour donated $250,000 to @friendsofpch! #Charity twitter.com/bubbawatson/st… — bubba watson (@bubbawatson) December 20, 2012
Photo: Bubba Watson tees off with his signature Ping G20 driver at the 2012 Masters (AP).