Truth & Rumors: Tiger's World Challenge draws record crowds without sponsor

Wednesday December 5th, 2012

Tiger_worldchallengeFans watch Tiger Woods's drive on Sunday at the World Challenge in Thousand Oaks, Calif. (Getty Images) Despite sponsorship problems and weather woes, the World Challenge, hosted by Tiger Woods to benefit his foundation, set all-time crowd attendance records at Sherwood Country Club.
According to the Daily Bulletin's Jill Painter, 16,981 fans showed up to watch Saturday's round.

"I share some amazement about how big the crowds were that came out," McLaughlin said. "Some of it was the great field, it's a Tiger appearance in California, it's Sherwood and the event has a brand built over time that continues to add value.
"Also, the fact that it wasn't cold. People dealt with the rain more because it was a little warmer. And Graeme is a wonderful champion."
66,520 fans attended the event over the course of the week, making it the second-largest in the World Challenge's 14-year history. However, the event is still looking for a title sponsor. Chevron and Target have been title sponsors in the past. This year, Northwestern Mutual was a "presenting sponsor," but not a title sponsor. Tiger Woods Foundation CEO Greg McLaughlin said that the foundation is still searching for a title sponsor for 2013.

"I think with the success of the event, the quality of the field, attendance and overall interest definitely created more awareness," said Greg McLaughlin, CEO and president of the Tiger Woods Foundation.

"We have people we're talking to and continue to talk to. There's lots of factors that go into it. There were very few companies last year that didn't look at the property and say, 'Wow, this is great.'

"People like what it stands for. It's a matter of what their budgets were."

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