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Truth & Rumors: Cheyenne Woods, Tiger's niece, signs with agent Steinberg

After a sterling golf career at Wake Forest, Cheyenne Woods has signed on with her famous uncle's famous agent, Mark Steinberg. The Orlando Sentinel's Jeff Shain has more.

The Wake Forest graduate signed Monday with Excel Sports Management, where Tiger Woods is the headliner of the agency's golf division under Mark Steinberg.
"We are excited about the opportunity to represent Cheyenne," Steinberg said in a statement. "She had an outstanding career at Wake Forest and has the chance to be a major star on the women's golf scene."
Steinberg has managed Tiger Woods since 1999, including a jump to Excel last summer after IMG cut Steinberg loose.
Cheyenne Woods completed her college career as Wake Forest's all-time top scorer, averaging 73.31 over her four years with the Demon Deacons. She also set the school's lowest single-season average (73.47) as a sophomore and won the 2011 ACC Tournament individual title by seven strokes.
Brian Wacker at pgatour.com has more on Woods, who was a two-time all-American at Wake Forest. R&A testing a shorter golf ball in SwedenWith so many classic tracks becoming obsolete due to the insane distances Tour pros now hit the ball, it's no wonder that the ongoing conversation about dialing back equipment won't die. Of course, telling equipment manufacturers that they have to try and sell clubs and golf balls to the public with the selling point being, "now 10 yards shorter," is not likely to happen any time soon.
But Geoff Shackleford dug up a story from a Swedish golf site about a tournament in Sweden where the R&A will test a new, shorter golf ball. Here are some interesting tidbits from an interview (as translated by Google) with Anders Jonsson, an equipment expert and member of the Swedish Golf Federation: 
Want to test the future of golf ball? In early June, played two tournaments on Österåker and Åkersberga where everyone plays on the R & A's prototype that can put a new ball standard. - It has developed a ball that is about eight percent less, said Anders Jonsson, equipment expert in SGF's regulatory committee.
For several years the R & A has worked on developing a framework for a ball to go shorter. Many believe that even the modern courses in the near future be played for short. Work on a new standard ball is in the experimental stage but the ball should have the same flight characteristics, the only difference being that it goes a little shorter.
Test competitions have already been implemented in the UK but now the R & A have a broader investigative material in order to make such a good decision as possible in the future. Therefore, they have been inquiring about Swedish interest.
Work on prototype is relatively secret and few actually know what the type of ball. But according to information, it will be modern and only differ pure length wise. I know nothing about the ball more than it is developed together with a renowned manufacturer, said Jonsson.
The Swedish test competitions will be played on Österåker June 2 and Åkersberga June 3. Nikon sponsors the event and representatives from the R & A will be in place. It is open to all to take this opportunity to become a test pilot.
Top English pros demand more events in England Luke Donald, Paul Casey and Lee Westwood have set up a "task force," with the mission of bringing more top-notch tournaments to England, according to James Corrigan of The Telegraph. Considering that this week's BMW PGA Championship at Wentworth is the only European Tour event of the season held in England, it's sort of hard to disagree with them, particularly when there are so many English players near the top of the world rankings (Donald, Westwood, Casey, Justin Rose, Ian Poulter, Robert Rock, etc.). 
This wasn't always the case. In 2000, there were six Tour events in England, but the recession has forced many formerly prominent tournaments like the English Open and the British Masters to seek sponsors, and locations, in other parts of the globe. But the English trio of Donald, Casey, and Westwood are determined to see that change. 
“We want to know what we can do as players to help make it happen; as we plainly need to do more than talk about it,” said Casey. “Maybe what could help is if we write a collective letter to the right people, to prospective sponsors, guaranteeing that we would all be there and would all help promote the tournament. If we started another event in England, featuring Lee, Luke, Ian, Justin, etc, wouldn’t that have great appeal?”
Luke Donald, who's been trading the No. 1 spot in the world rankings with Rory McIlroy throughout 2012, agrees with Casey. 
“This is a great opportunity when you look at the world rankings at the moment,” said the world No 2. “This is the time to cultivate more interest. We’ve got great golfing ambassadors and need another event in England that can inspire the younger generation. We’re about to lose TV viewers whose parents don’t have Sky, with the BBC dropping out from golf, so we need more events in England full stop. I’d be happy to lend my name and time and help promote golf more in England.”
Here's a quick video from last year's BMW PGA Championship at Wentworth. Seems like the conditions are actually pretty tough for the players in England:

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by Kevin Cunningham