Monday, January 31, 2011

TV ratings for Sunday’s thrilling final-round showdown between Bubba Watson, Phil Mickelson and rookie Johnny Vegas at the Farmers Insurance Open were up 54 percent over last year, when Ben Crane beat Michael Sim by a stroke, according to CBS Sports.

CBS Sports’ final-round coverage of the PGA Tour's Farmers Insurance Open on Sunday, January 30 (3:30-6:30 PM, ET), which saw Bubba Watson beat Phil Mickelson by one stroke and Jhonattan Vegas and Dustin Johnson by three strokes, scored an average overnight household rating/share of 3.7/7, up +54% from last year’s 2.4/5 in the metered markets.

Sunday’s final-round rating peaked at a 4.8/9 (6:00-6:30 PM, ET). In addition, Sunday’s 3.7/7 was the highest overnight rating for the final round of the Farmers Insurance Open since 2008 (4.6/9).

CBS Sports' third-round coverage of the Farmers Insurance Open on Saturday, January 29 (3:15-6:00 PM, ET) earned an average overnight household rating/share of 2.5/6, up +47% from last year's third round 1.7/4 in the metered markets. Saturday’s 2.5/6 was the highest-rated third round for this event since 2008 (3.2/7).

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