By petedirenzo
Wednesday, November 24, 2010

The politics of timingThe golfing (and Tweeting) world was slightly taken aback by Tiger Woods' sudden resurgence into the public eye over the past month. Most of us assumed that it was simply Tiger's way of "getting out in front" of stories relating to the one-year anniversary of his accident (and everything that followed), but in a great one-on-one interview with IMG Senior VP (and main TW handler) Mark Steinberg, CNBC's Darren Rovell may have uncovered a much more interesting subplot.

Steinberg:...The thing was, I wasn't just going to pick a date and decide that that would be the date that we'd engage in the marketplace and seek new sponsors. It had to really be the right time and four weeks ago, we knew it was the right time. That's when we started talking business again. Darren: How did you know it was the right time? Steinberg: We commissioned a study that involved polling of a certain target demographic. Darren: So it was, in a way, scientific, not necessarily about the year anniversary of the events. Steinberg: Right. Darren: Yet, Tiger does the Mike & Mike interview on ESPN Radio and pens the column for Newsweek and he's criticized for trying to get ahead of the story. Your reaction to that negative reaction? Steinberg: He got chastised for not talking and not connecting to the public and then he does what he does and that's not good enough either. I don't think the public has been as hard on him as the media has.
And the nominees are... announced the nominees
Players were nominated by the PGA TOUR Player Advisory Council (PAC) and Player Directors. The awards are determined by a member vote, with PGA TOUR members who played in at least 15 official money events in 2010 eligible to vote.
The winner will be announced on Saturday, Dec. 4.
Ernie Els Jim Furyk Dustin Johnson Matt Kuchar Phil Mickelson
Basketball Jones? getting some company
Read a pretty good feature on Michael Jordan in a recent issue of Sports Business Journal. But the buried lede – to this golf geek anyway – had more to do with the man known for going spikeless than his Air Jordans. The piece speculated that the NBA’s Charlotte Bobcats could be amassing more celebrity star power in its ownership group. First Jordan bought the franchise in March for a reported $275 million. Now comes word in SBJ that Fred Couples, who relocated to Charlotte this summer, recently bought a pair of courtside seats across from the Bobcats bench and said he is also interested in “buying a small stake in the team.”
War, what is it good for? yesterday's violent altercation
Hopes and prayers go out to everyone in Korea and yeonpyung island....no war, peace please.

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