By petedirenzo
Tuesday, November 09, 2010

Palmer-McCormack-1965_299x251 A large collection of photos, writings and memorabilia belonging to the late Mark McCormack will be housed at the Isenberg School of Management at the University of Massachusetts Amherst, the university announced last week.
McCormack, who began his career in sports marketing with a handshake with Arnold Palmer in 1960 and launched what would become IMG International, died in 2003.
UMass Amherst Chancellor Robert C. Holub said, “I want to thank the McCormack family for selecting UMass Amherst as the steward of this unparalleled gift, which constitutes the single most significant collection documenting the growth and development of the sport management and marketing industry. We will honor Mark McCormack’s legacy with unceasing dedication to share his pioneering insights.”
The archival collection totals some 10,000 boxes, or 16,000 linear feet of material, and spans McCormack's life as a sports agent as well as an author. His book "What They Don't Teach You at Harvard Business School" spent 21 straight weeks at No. 1 on The New York Times bestseller list. In addition to the collection, the McCormack family has made a $1.5 million gift to endow related educational programs at the university.
Todd McCormack, one of Mark McCormack's sons and a senior corporate vice president at IMG, said the family selected UMass Amherst because of its strength in public research.
“Isenberg’s Sport Management Department boasts an unsurpassed faculty with industry experience and wide-ranging research interests,” said Todd McCormack. “It is viewed by peer institutions as a model since it is housed in a business school and places a heavy emphasis on experiential learning. For its part, the University Libraries’ Department of Special Collections has earned a wide reputation for high standards, creativity and innovative use of technology. This is a rare combination of academic commitment, engagement with industry and archival acumen.” Photo: Mark McCormack, left, and Arnold Palmer in August 1965. (Walter Iooss Jr./SI)

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