Being a documentary filmmaker is tough. It involves lots of work and little hope for financial reward.
But having international pop superstar Justin Timberlake and his legion of fans behind you certainly makes things a bit easier. JT hyped The Short Game, a film about the World Championships of Junior Golf at Pinehurst, to his 25 million-plus followers:
New trailer for a documentary I exec produced called THE SHORT GAME (out 9/20) just hit @iTunes...check it out! http://t.co/a0PaLNpAof — Justin Timberlake (@jtimberlake) September 3, 20137-year-olds competing on one of golf's biggest stages? What's not to like?