Tuesday, June 18, 2013

Phil Mickelson's quest for his first U.S. Open title was the Sunday story golf fans had their eyes on, but it turned there were fewer eyes than last year when the Open was played on the West Coast and finished during prime time on East Coast markets.

NBC and Golf Channel announced the ratings from Sunday's broadcast, and the final tally is a 7.5 percent drop from the 6.6 rating on Sunday in 2012, when Webb Simpson emerged as the winner on a hazy day at Olympic Golf Club outside San Francisco. The 2013 numbers were still strong for an East Coast venue. Here's the statement:

Golf Channel on NBC's Final Round coverage of the U.S. Open at Merion Golf Club scored a best overnight (6.1) for an East Coast U.S. Open since 2007 at Oakmont Country Club (7.0).

Coverage peaked in the metered-market overnights at a 9.4 US Household Overnight Rating from 7-7:30 PM EST.

Golf Channel on NBC's Final Round coverage was up 20% from Rory McIlroy's win in 2011 at Congressional Country Club (5.1), which was the last East Coast U.S. Open.

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