Wednesday, March 27, 2013

Palmer_drink_300Arnold Palmer sure seems to have a lot of energy for an 83-year-old, and now we know why.
Tiger Woods might be back at No. 1, but Palmer is making just as much news this week. In addition to hosting the Bay Hill Classic, his eponymous PGA tournament, the legend is kissing supermodels, fighting ninjas with Tiger and holding court on a proposed ban on anchored putters.   
Now he's got an energy drink with his name on it. 
AriZona has added another product to its successful line of Arnold Palmer branded drinks -- and this one is caffeinated. The new "Arnold Palmer Drive," an energy drink that will retail for $2.49, sticks to the half lemonade, half iced tea formula named after The King.
And those earlier forays into the news for Palmer this week? All part of the plan, it seems. SI Swimsuit cover model Kate Upton will be involved in a social media campaign to market the drink, while the cans have codes that allow players of Tiger Woods PGA Tour 14 "to unlock an in-game bonus."
ESPN's Darren Rovell tweeted a picture of the new can, which hit stores this week. Photo: @Darrenrovell

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