Thursday, March 07, 2013

Finchem_300In Sports Illustrated's special "Power Issue," the magazine debuted the 'SI Power 50,' a list of the top 50 most influential people in sports, and only two golf types made the list: PGA commissioner Tim Finchem and Nike Golf president Cindy Davis. Here's why Finchem and Davis cracked the Top 50.

No. 25 Tim Finchem: He had the good fortune of presiding over the Tiger Woods era, when even the Tour's journeymen got rich, but the 65-year-old's legacy is a global strategy: Finchem served as midwife to the Presidents Cup and World Golf Championships while leading the charge to get the sport back in the Olympics. Sorry, wrestling fans. No. 46 Cindy Davis: By plucking Rory McIlroy from Titleist to partner with longtime swoosh frontman Tiger Woods, Davis gave herself a global one-two marketing
punch. Sure, Nike trailed TaylorMade-Adidas, Titleist and Callaway in golf revenue in 2012, but the charismatic McIlroy (up to $250 million over 10 years) gives Nike Golf next-gen status and sets up Davis, 50, for years.
SI Credit: Tim Finchem at the 2012 Tour Championship in Atlanta (Getty Images).

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