Rory McIlroy elevated his game Sunday at the PGA Championship, but he couldn't do the same for CBS's TV ratings.
Running opposite the last day of the Olympics, Sunday's golf marathon drew a 3.9 overnight rating for Jim Nantz & Co., according to Sports Media Watch. That's down nine percent from last year, and 22 percent from 2010. In fact, this year's final round drew the lowest ratings since the PGA last ran against the Olympics in 2008 (when it drew a 3.0). According to the article, that year marked the tournament's lowest audience share since "at least" 1995.
In addition to the Olympics, Tiger Woods's final-round fade didn't seem to help matters. The 2009 event, where Woods lost a Sunday duel to Y.E. Yang, drew a massive 7.5 rating -- nearly twice this year's crowd.
News isn't all bad for the PGA: It still drew more viewers than the final round of this year's British Open (which got 3.3). Granted, that broadcast takes place early Sunday morning in the U.S., so it doesn't benefit from the PGA's meaty Sunday afternoon time slot.