Tuesday, July 31, 2012

Golf's return to the Olympics in Rio is four years off. That's 16 majors away. The Olympic golf course has yet to be built.
Which means it must be time for the NBC family of networks to start their deluge of promotional material. In a press release issued Monday, The Golf Channel rolled out its first round of 30-second video spots for a series entitled "Golf's Return to the Olympics." Be prepared for more:

"In media, there is nothing as powerful as the Olympic Games and Golf Channel plans to follow the most compelling storylines as golf returns to the Olympics in 2016,” said Golf Channel President Mike McCarley. “We'll tell the stories about which golfers will represent their countries and who will have to stay home. We'll cover the construction of the Olympic golf course in Rio and the profound, positive effect that the Olympics will have on golf’s global growth."
Golf Channel is joining other networks in the NBCUniversal family promoting the London Olympics, while also looking forward to the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, when golf will return after a 112-year absence. Golf was last an Olympic sport at the 1904 Games in St. Louis. The vignettes also will air on NBC Sports Network.

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