Tuesday, February 02, 2010

Want to learn how to promote a golf tournament? Take a lesson from the Omega Dubai Desert Classic, which will hold a Challenge Match on its par-3 course Tuesday. Three two-man teams will compete in a modified alternate-shot format, alternating play after selecting the best tee shot. It's a compelling way to attract spectators on a Tuesday.
The teams may surprise you. Tom Watson, fresh off a senior win in Hawaii, is in Dubai. He'll pair with Lee Westwood against the other teams, Rory McIlroy-Mark O'Meara and Henrik Stenson-Miguel Angel Jimenez. They'll play the nine-hole par-3 course starting at 6 p.m., presumably finishing under the lights. The Gulf News reports

"In a slight break from our tradition of holding the Challenge Match
in the afternoon every year, this time we will have a 6 p.m. start,
followed by a dinner reception. I am sure the Challenge Match under
lights will add to the festive atmosphere," said Mohammad Juma Bu Amim, vice
chairman and chief executive officer of Golf in Dubai. 

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