3. Walter Hagen
The Haig was golf's great barnstormer, a self-styled bon vivant who showed up for exhibitions in a dinner jacket with an overnight blonde on one arm and a clingy brunette on the other. (All for effect, he would later claim.) "Golf has never had a showman like him," said Gene Sarazen, his friend and rival. Nor has golf had a freer spender than Hagen, who traveled first class and frequented the finest hotels and eateries. "I never wanted to be a millionaire," he explained in his autobiography. "I just wanted to live like one."