6. Jimmy Demaret
Demaret, left, wore peacock colors when the other pros wore charcoals and whites. He improvised monologues that made Bing Crosby, right, and Phil Harris howl. And if a dance-band leader spotted him in the crowd, he'd graciously take the stage to croon a couple of tunes. "Jimmy's personality was radiant," recalls Ben Crenshaw. "When he entered a room, everybody started having a better time." Demaret had game — he was the first three-time winner of the Masters — and he had the gift of gab. When told by a tournament director that he couldn't play unless he wore a number on his back, Demaret said, "For that kind of money I'll wear a skirt."