Mizuno Black Carbon 2
$249
mizunogolf.com

Putters designed by Bob Bettinardi are easy to spot thanks to their signature honeycomb-face design. But Bettinardi did things a little differently to enhance the feel of Mizuno's new Black Carbon line of putters.

Rather than using an insert, the hitting area of the Black Carbon putters has a "Feel Impact Technology Face" (F.I.T. Face for short). The horizontal slits milled into this section of the putter face reduce the surface area that hits the ball, which is meant to produce a softer touch.