1990s

The age of sponsorship changed the look of golf, as leading pros flew the colors and logos of their manufacturers. Clothing makers from Levi's to Tommy Hilfiger jumped into the game. Payne Stewart revived the Scottish-links look, with dandified knickers and tartan sweaters. With the democratization of the sport, a countertrend toward the casual emerged with acid colors, long shorts and slouchy shirts. Fred Couples epitomized the grown-up look: pleated gabardine trousers, polo shirt, visor. All business.