" process. We tagged along as Frank went through custom fitting sessions for a driver, fairway wood/hybrid, irons, wedges and a putter (turns out his old trusty mallet is an ideal match). Here's what we learned from Steve Grosz, custom fitter at Hot Stix Golf.
Driver Old Driver: Titanium 425cc, 10.5°,extra-stiff flex (6.5 freq.), graphite shaft, 44.75" length, standard grip
Hot Stix says: Frank drives it well but feels outmatched by the newer technology in his foursome. He struggles to get the ball high enough due to the shaft stiffness.
Hot Stix says: Frank can expect appreciably more distance, plus the Tour Burner is more likely to keep him in play on mis-hits. We put him in a less stiff shaft. He launches the ball 3° higher, imparts significantly less backspin and carries it longer.
"Shaft frequency is a measurement of stiffness,"
says Dr. Tom Mase, EVP of R&D and Innovation for Hot Stix Golf. "We use 'frequency' rather than 'flex' because it allows for more accurate fitting."