Rickie Fowler has quickly established himself as one of the most recognizable figures on the PGA Tour. With his first Tour win, he gave substance to his flashy style.
2 of 13Left: Hunter Martin / Getty Images; Right: Robert Beck / SI
No color is safe from Fowler, who tends not to discriminate. He likes all of them, including purple, raspberry, and bright pink. Especially if they can be seen from 500 yards away.
3 of 13Left: Andy Lyons / Getty Images; Right: Scott Halleran / Getty Images
He mixes shades with abandon -- bright yellow and gray, lime green and royal blue -- adding big splashes of color to the traditional canvas of the game.
4 of 13Andy Lyons / Getty Images
Fowler's default mode is monochrome -- head-to-toe color of a single vibrant hue, whether powder blue, purple or orange.
5 of 13Andrew Redington / Getty Images
Early on, Rickie favored blazing orange, based on the school colors of his alma mater, Oklahoma State. With a touch of white here and there, he occasionally wandered into creamsicle territory -- but you couldn't miss him.
6 of 13Left: David Walberg / SI; Right: Harry How / Getty Images
Over time, Fowler and his apparel sponsor, Puma, began mixing in strong graphic patterns, like this vintage '70s-looking blue shirt (left), or an exploded hound's tooth.
7 of 13Left: Jamie Squire / Getty Images; Right: Carlos M. Saavedra / SI
These two color-blocked golf shirts -- large graphic rectangles with stripes -- seem to explore many shades of green or blue (perhaps all of them) in a single garment.
8 of 13Stephen Dunn / Getty Images
Rarely, very rarely, Fowler steps onto the course in clothes that look, well, normal. Understatement is not his game.
9 of 13Stan Badz / US PGA Tour
At the Zurich Classic in April, Fowler dressed in custom old-fashioned golf togs -- full-cut trousers, tweed cap, jacket and tie -- for a vintage celebration. Not very Rickie.
10 of 13Ross Kinnaird / Getty Images
At the 2011 British Open, undaunted by wind and rain, he donned a white rainsuit with signature orange graphic detailing.
11 of 13Robert Beck / SI
Here's another rainsuit from the 2011 Open, in fairly sedate all-black. But note the white paint-splatter detail on the sleeve, a touch of abstract expressionism at Royal St. George's.
12 of 13Scott Halleran / Getty Images
You might call Fowler's style crazy, but it is crazy like a fox -- or should we say, a panther. It's an exercise in branding, inspired by the athlete's go-for-it personality, with legions of fans, especially young ones, emulating his Puma clothes and accessories.
13 of 13Carlos M. Saavedra / SI
It takes a bit of courage to be different, just as it takes courage to stick an approach to five feet in a playoff. Fowler's big win at the Wells Fargo Championship marks him as a force to be reckoned with.
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