According to a report in Golfweek, Tiger Woods has signed a five-year pact with Gatorade that could be worth as much as $100 million. Here are few of the marketing possibilities.
1. The FedEx Cup-ful: New line of thirst quenchers that come in a container shaped like the FedEx Cup. Instead of immediately replenishing electrolytes, golfers store them until they turn 45 or spend a night partying with Tommy Armour.
2. New Flavor: Gatorade Augusta. A new flavor that comes in a familiar shade of green. Sold only in the Men's Grill.
3. The Claret Jug-ful: New Gatorade bottle that looks like the Open Championship trophy. When you try to chug it at Carnoustie, the last few mouthfuls dribble all over you.
4. Lemon-Lime Lake: One of the water hazards at next year's AT&T National hosted by Tiger Woods will be filled with Gatorade's original formula. To be christened with a ceremonial camera toss by Steve Williams.
5. New flavor: Gatorade Barclays. No calories, no taste, no volume, but totally rejuvenating!
