Boomtown

Having started from scratch, the game is catching on among the upwardly mobile citizens of the city that's synonymous with India's economic ascendancy


Published: May 22, 2007

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Kanishka, an energetic and soft-spoken 26-year-old, is one of only two golf equipment sales reps in India. Kanishka, who got an M.B.A. from the prestigious International Management Institute in Delhi, and the other rep work for TaylorMade. Kanishka and his partner, who are based in New Delhi, had $900,000 in sales in their first year, 2004. They grossed $2 million in '05 and more than $3 million last year.

"The growth potential is a salesman's dream," says Kanishka.

In contrast, Amit's range business is struggling. His range has 22 bays covered by a thatched roof and a lush grass landing area, but so far only 180 golfers have paid the $115 annual fee for an unlimited number of balls.

"Does golf really have a future in India?" I ask Amit. "There it is," he says, pointing toward his son, who's talking to two potbellied men a few bays away. The men are hitting balls with rusty old clubs, but Kanishka quickly persuades them to try new Taylor- Made irons. Suddenly, Kanishka hurries to his car and returns with his briefcase. Each man buys a $600 set of irons.

"There is hope," says Amit. Bangalore's Leela Palace is a $500-a-night, 256-room hotel fit for a maharaja. I visit for Sunday brunch with some bankers from Goldman Sachs, who also play a lot of golf.

"A friend and I were paired with this 80-year-old guy at KGA, and he was barking all day," says Chris Oberoi, 30, a vice president at Goldman Sachs. "He thought my friend and I were too loud and didn't know the proper etiquette."

As we fill our plates with lamb kebabs, coconut almond fried fish and fennelscented crab salad, Oberoi fills me in on his plans for the Goldman Sachs office in Bangalore. Named Crystal Downs after the legendary course in Frankfort, Mich., the building is in the Embassy Golf Club Business Park, adjacent to the 2nd and 3rd holes at KGA.

"I want to build a putting green on our 1,000-square-foot roof terrace," says Oberoi.

Back at the table Ritesh Gadhiya, a 33-year-old tech executive at Goldman Sachs who spent eight years in the U.S., describes his passion for the game.

"Indians are addictive, which is why we love golf," he says. "I was mesmerized the first time I hit a shot — at a pitch-and-putt in New Jersey. I was hooked right away, so I went home and subscribed to Golf Channel. Now I hit plastic balls around our house, and I'm teaching my daughter."

"How old is she?" I ask.

"One and a half," Gadhiya says.