"Sergio likes color," says Tiss Dahan of Adidas, so look for him in orange, lime-green and dark red. He also goes for more modern looks, such as trousers with ventilation panels. "There is a correlation between what's visible on Tour and what consumers are interested in," Dahan says. "We absolutely see an impact when an item is visible. [On a Monday after a big tournament] the phone is ringing off the hook."
Thursday
SHIRT: ClimaCool Motion Mesh polo ($70)
PANTS: ClimaCool ($75)
SHOES: Tour 360 LTD ($250)
CAP: TaylorMade Tour ($20)
BELT: Trophy ($49.99)
Credit: Dawn Giarrizzo
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