The Ball Stops Here
Titleist guides you through its fitting "decision tree"
"We do green-to-tee fitting, rather than tee-to-green," says George Sine, Acushnet's VP of golf ball marketing and strategic planning. "We're more interested in fitting you to lower your scores than in giving you a ball that may fly the farthest." Golf Magazine readers are the first to see this "decision tree" outside of Titleist personnel and key retailers.
