GOLF.com re-launched on March 19th as the #1 online destination for golf enthusiasts.
NEW FEATURES INCLUDE
- Content from the trusted editors of GOLF MAGAZINE and SI Golf Plus
- Interactive tools designed to help golfers improve their game
- Fresh design & simplified navigation to bring the relaxing feel of the game online and increase users' passion for golf
AUDIENCE PROFILE
Affluent Men
- Men: 97% of users are male
- Average Age: 45 years
- Average HHI: $101,993
- Homeowners: 77% own their primary residence
Committed to Golf
- Rounds per year: 36 - 52
- Average Age: Play frequently: 60% play 25+ rounds/year
- Average handicap: 15
Estimated Reach in 2007
- 3 million+ unique visitors/month
- 40 million+ page views/month
ADVERTISE WITH THE SI GOLF GROUP
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Sources: GOLF.com and GOLFONLINE.com 2005 user surveys, internal traffic reports, publisher estimates.
