Nike Golf President Cindy Davis to Retire

Wednesday October 8th, 2014
Cindy Davis (right) was on hand to welcome Rory McIlroy as a Nike brand ambassador in January 2013.
Getty Images

Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from the company. Davis, 52, began at Nike Golf as general manager in 2004 and served as president since September 2008. Prior to joining Nike Golf, she'd held positions as a senior vice president at Golf Channel, as well as executive roles with the LPGA Tour and The Arnold Palmer Golf Company.

In the release Jayme Martin, vice president and general manager, global categories, Nike Inc., says,  

"We thank Cindy for her leadership throughout the years as she has led the development and growth of Nike's golf business worldwide. Under Cindy's direction, Nike Golf has steadily delivered profitable growth year after year since 2009."

Here's a look at Nike Golf's total revenues (in $ millions) during the previous eight fiscal years:

2007 - $646

2008 - $725

2009 - $648

2010 - $638

2011 - $623

2012 - $726

2013 - $792

2014 - $789

Cindy Davis remains the only woman to be named president of a major golf equipment company. During her six-year tenure as president, the company brought to market square-headed drivers (to mixed reviews), the innovative "Str8-Fit" shaft adaptor and hosel system in woods that allows players to change loft, lie and face angle, ultra-forgiving combo iron sets, and, more recently, cavity-back woods.

The company increased its presence on Tour as well. Its two most notable endorsees are former world number one player Tiger Woods, and current world number one Rory McIlroy, who the company signed to a mega-deal following the 2012 season.

A successor to Davis has not been named. In the interim, Jayme Martin will assume Davis' duties. Cindy Davis will remain with the company through the end of October.

A spokesperson for Nike Golf said that Ms. Davis was unavailable for interviews for this story.  

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