Re-launching the venerable King name has been a boon for the Cobra brand and the beat goes on with the new F7 and F7+ drivers loaded with adjustability features and cool, built-in Smart technology. The King F7 has five-percent more face area than its predecessor, the King F6, to improve performance on off-center hits.
Plus, a new "TeXtreme" carbon fiber helps the expanded crown come in 8 grams lighter than its predecessor. This savings gets relocated as part of an updated sole design with three movable weights (a 12g and a couple of 2g) to dial in the club's CG. Placing the colored 12-gram weight in the back, center position promotes higher trajectory and more forgiveness while the forward location yields a lower, boring ball flight and less spin. Meanwhile, moving the 12-gram plug toward the heel generates more draw bias for players who struggle with the banana ball or simply want help turning the ball over.
In addition, the forged titanium face is thinner than before, which provides a bigger sweet zone and flexes more for faster ball speeds on misses. As in previous Cobras, the adjustable hosel has eight loft options from 9° to 12°, including three draw settings (9°, 9.5°, 9.5°Draw, 10.5°, 10.5° Draw, 11.5°, 11.5° Draw and 12°).
Cut from the same fiber as the F7, the compact F7+ is for better players who benefit from a lower spinning head and lower flight. It has the lightweight TeXtreme carbon crown, updated forged titanium face, three movable sole weights, and adjustable hosel. Lofts run 8°, 8.5°, 8.5° Draw, 9°, 9.5° Draw, 10°, 10.5° Draw and 11°.
With built-in Smart technology, both drivers allow you to track how well you pound it off the tee. The company's partnered with stat-tracKing group Arccos Golf on a Bluetooth-enabled, 4.6-gram sensor that is embedded in the grip and relays data instantly to a smartphone using the Cobra Connect app (similar to Arccos Driver but with additional content from Cobra). The app records your biggest drive, the range between shots, dispersion, and average poke. (A replaceable battery provides three years' worth of regular play and is transferrable to replacement grips.) The app also plugs you into a community of Cobra Connect users, allowing you to compete -- or share your performance -- with fellow golfers. Even the company's Tour staff like Bryson DeChambeau and Rickie Fowler are in on the games, while also providing video tips to help you along the way. Both models will be in stores Jan. 13, 2017. King F7: $350; King F7+: $400.
In addition to the drivers a new King F7 fairway wood ($239) is also available. Featuring a progressive dual sole rail system that varies depending on loft and angle of attack to improve turf interaction in a variety of playing conditions, the new F7 harkens back to the original design that put Cobra on the map. A high-strength forged steel face insert improves ballspeed through increased flex at impact while a choice of front or back CG locations allow for trajectory tuning for personal preference. The CG can be changed simply with a moveable sole weight while loft can be tuned +/- three degrees with an adjustable hosel that doesn't affect face angle. Available in 3-4 (13°, 13.5°, 13.5°D, 14.5°, 14.5°D, 15.5°, 15.5°D, 16°), 5-6 (17°, 17.5°, 17.5D, 18.5°, 18.5°D, 19.5°, 19.5°D, 20°), and 7-8 (21°, 21.5°, 21.5°D, 22.5°, 22.5°D, 23.5°, 23.5°D, and 24°) with Fujikura Pro shaft.
To go with the fairway woods is a new line of King F7 hybrids ($199 each) that feature the same dual sole rail design for a lower CG, higher ballflight, and increased playability from a variety of lies and turf conditions. Available in 2-3H (16°, 16.5°, 16.5D°, 17.5°, 17.5°D, 18.5°, 18.5°D, 19°), 3-4H (19°, 19.5°, 19.5°D, 20.5°, 20.5°D, 21.5°, 21.5°D, 22°), and 4-5H (22°, 22.5°, 22.5°D, 23.5°, 23.5°D, 24.5°, 24.5°D, 25°) with Fujikura Pro 75h shaft.