Bridgestone's JGR driver ($300) pairs a flexible crown with a stiff sole reinforced by two arc-shaped pieces (speeDARC technology) to improve the spring like effect at impact for higher trajectory, longer drives.
A new milling pattern gets progressively tighter as you move down the face to limit spin on thin shots and utilizes vertical grooves on the toe and heel to mitigate sidespin. In addition, interchangeable 6- and 12-gram weights help tune trajectory and create a draw bias as needed.
The JGR fairway woods ($179) are made from stainless steel and built on the same principles as the driver, including the flexible crown, stiff sole, and speeDARC technology to increase launch angles. The same face milling pattern also helps limit spin on miss hits.
Instead of interchangeable weights the fairway wood has a single plug near the rear of the clubhead that moves the CG to a low and deep location to further improve launch and forgiveness. JGR fairway woods are available in 15-, 18-, and 21-degree lofts. JGR hybrids ($169) with many of the same design features are also available in 19-, 21- 23-, and 25-degree models.
JGR Hybrid Forged Irons ($699 steel, $749 graphite) feature a two-piece forged design with a carbon steel body and alloy face that the company says features the lowest and deepest CG of any forged club available today.
The unsupported face, which wraps around the sole of the club, is extremely thin, creating enhanced rebound and ballspeed at impact. The large, fin-like sole is designed to make the JGR irons playable from just about any lie in all types of turf conditions.
The JGR family will be available at retail on March 4th.