TaylorMade Lethal, $46
IT'S FOR: Players who want premium Tour performance and a penetrating ball flight.
SKINNY: It's a 5-piece ball for a range of swing types. An improved dimple design helps prevent ballooning and promote straighter shots in windy conditions. It provides plenty of spin control and has a more boring trajectory than any other TaylorMade Tour model.
TaylorMade RBZ Urethane, $30
IT'S FOR: Aspiring players who seek more spin on short shots without sacrificing length with long clubs.
SKINNY: A soft core and firm mantle promote faster ball speeds and less spin off the long clubs. The 3-piece ball has a soft urethane cover for more spin and feel on short shots. The RBZ Urethane performs similarly to last year's Penta TP3, with a distance boost.
TaylorMade SuperDeep, $20
IT'S FOR: Players who want maximum distance from each club in the bag.
SKINNY: A "fast" core and cover are built to max out speed and distance. The ball's low-drag dimple pattern enhances carry distance while improving performance on slight mis-hits with the driver. It's the company's softest-feeling 2-piece ball thanks, in part, to the soft core. Comes in white or yellow.
TaylorMade's 2013 Lineup
NEW LETHAL, $46/dozen
NEW ROCKETBALLZ URETHANE, $30
NEW SUPERDEEP, $20 BURNER, $15: Maximum distance and durability at a value price. White or yellow.
Titleist Pro V1, $48
IT'S FOR: Players who want longer distance and a softer feel than in the Pro V1 , plus max short-game spin.
SKINNY: New core technology creates the softest-feeling Pro V1 yet. It spins less off the driver and long irons than Pro V1  and flies on a lower trajectory with a shallower descent angle. A new urethane cover formulation and paint system add durability. The dimple design is the same as the Pro V1 .
Titleist Pro V1x, $48
IT'S FOR: Players who want a lower ball flight and more length than they get with the Pro V1× , as well as less driver spin and a slightly firmer feel than the Pro V1.
SKINNY: A new, more consistent dual core keeps driver spin low while increasing spin off the irons. The ball flies slightly higher than the new Pro V1. An improved cover and paint system [same as the Pro V1] improves durability and cover "whiteness."
Titleist 2013 Lineup
NEW PRO V1, $48/dozen
NEW PRO V1X, $48
NXT TOUR, $32: 3-piece ball for aspirational, competitive golfers who seek Tour-like short-game control, added length and a stable ball flight.
NXT TOUR S, $32: 2-piece model with a softer feel, lower launch and shallower descent angle than NXT Tour.
VELOCITY, $27: Delivers maximum ball speeds, and distance, through the bag.
DT SOLO, $20: High-launching ball touted as the softest-feeling Titleist DT ever. White or yellow.
Volvik Vista iV, $48
IT'S FOR: Those who want Tour performance with lower spin.
SKINNY: The core is softer toward the outside and firmer toward the inside to create lots of spin separation between drives [low spin] and iron shots [high spin]. The 4-piece ball has a soft, ceramicbased cover for feel and durability on shots around the green. Comes in pink, orange, green or yellow.
Volvik's 2013 Lineup
NEW VISTA IV, $48/dozen
PROBISMUTH, $33: 3-piece Tour-type model for faster swingers.
CRYSTAL, $33: 3-piece ball with soft feel and low compression to maximize distance for moderate swing speeds.
LADY 350, $32: 3-piece ball with a low compression and light weight to optimize performance for slower swing speeds.
Wilson Staff Duo Yellow, $20
IT'S FOR: Those who want length and a soft feel at an "entry-level" price point.
SKINNY: This 2-piece ball has a low compression core  to deliver feel and maximum distance. The ball is designed to generate low spin off the driver, while progressively higher spin rates off the shorter clubs make it a playable option in the scoring zone. Comes in white or yellow.
Wilson's 2013 Lineup
STAFF FG TOUR, $40/dozen: 3-piece ball with a soft feel and thin urethane cover. White or yellow.
STAFF FG TOUR X, $40: 3-piece ball offers lower driver spin than the FG Tour for faster swingers.
STAFF C:25, $22: 3-piece ball provides a soft feel and low spin off the driver for maximum distance.
NEW STAFF DUO, $20: Yellow color is new for 2013.
STAFF FIFTY ELITE, $13: 2-piece distance ball built to be long and soft. White, yellow or orange.