Course of Style: Ralph Lauren outfits the Walker Cup while Callaway goes Hollywood
Here's an interesting case of family ties: Ralph Lauren is the official apparel outfitter of the U.S. team at this weekend's 43rd Walker Cup, named in honor of former USGA president George Herbert Walker, the grandfather of the former United States President George H. W. Bush (and great-grandfather of former President George W. Bush). Last week, Lauren's son David married Lauren Bush, granddaughter of George H.W., in a spectacular wedding at Ralph Lauren's Double RL ranch in Colorado.
Ralph Lauren has been very active in tournament sponsorship in both golf and tennis in recent years. The company also dresses the world's top-ranked golf professional, Luke Donald, as well as last week's PGA Tour winner Webb Simpson.
Callaway's Big Picture
New apparel designs from the Callaway Golf Company play a role in the movie "Seven Days in Utopia," released this month starring Robert Duval, Lucas Black, and several PGA Tour professionals. Callaway clothes, hats and equipment are featured throughout the picture, which is based on the book "Golf's Sacred Journey: Seven Days at the Links of Utopia," by David L. Cook.
Callaway is moving aggressively in the apparel side of the golf business, where company executives have said growth opportunities lie.
"'Seven Days in Utopia' is an exciting vehicle for us to showcase our golf apparel in an authentic setting," said John Melican, senior vice president of global soft goods at Callaway.
The company's golf clothes feature performance characteristics like moisture wicking, strategic breathability, and sunscreen protection. While most of the designs are classically golf in style, there are a few arty pieces in the collection, like shirts with an abstract expressionist pattern. (The new spring line, available in stores in October, can be seen at shop.callawaygolf.com.)
Callaway apparel is worn on tour by Alvaro Quiros and Trevor Immelman, among others.