Once the main sportswear fabric, because it feels so nice against the skin, cotton has taken a beating lately, especially in golf. High-performance golf clothes are now typically made with polyester, and all-cotton golf collections have suffered at retail. Not many people want to finish a round with their shirts sticking to their backs.
Cotton Incorporated, an industry group funded by U.S. cotton growers, is fighting back, partnering with PUMA Golf to produce a breathable, moisture-wicking performance shirt made of cotton. Called TransDRY, the cotton is treated at the yarn stage to absorb less moisture and dry faster, according to PUMA, whose sponsored golfer, Rickie Fowler, wore the new golf shirts at the Players Championship.
Fowler is a colorful guy, and one thing cotton fabric does is take dye well. Meanwhile, PUMA's "18 Hole Polo" (a reference to the graphics on the shirt) and other TransDRY styles are available at shop.puma.com.