Back in the Fairway

Monday February 19th, 2007

Club-company startups face an uphill climb in golf's challenging economic climate. But one newcomer, Bobby Jones Golf, may have what it takes. A well-known brand name thanks to Bobby Jones clothing, the real story is that this debut line of drivers, fairway woods and hybrids marks the return of noted designer Jesse Ortiz, creator of the much-loved Orlimar TriMetal fairway woods. The flagship product, Bobby Jones Players Series by Jesse Ortiz fairway woods, bears a resemblance to the old TriMetals. By current standards, they sport shallow faces because,

Ortiz says, "Golfers have more mis-hit variance from heel to toe than sole to crown." For that same reason, the faces are longer than average from heel to toe. Also like the TriMetal, these stainless-steel heads feature hard maraging steel faces for a crisp sound and feel.

The Key to technology is a thin, forged maraging steel crown. It weighs only 10 to 12 grams, or 30 grams less than conventional stainless crowns, which means more weight can go low and back for high-flying shots. Ortiz points out another benefit to the light metal top. "Clubs with graphite crowns have a similar weight savings, but the graphite dulls the sound and feel at impact," he says. "With ours, shots feel and sound hot."

Bobby Jones Players Series by Jesse Ortiz woods come in 13°, 15°, 17° and 19° lofts. ($200, graphite; 866-858-5522 or bobbyjonesshop.com)

Also from Jones...
For the 50-and-over crowd, Bobby Jones offers limited-edition Collection Series fairway woods ($300), which have a wider body and shallower face. They come standard with Fujikura Speeder graphite shafts and leather grips.

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