The new Adams Blue driver and fairway woods feature Adams' Easy Launch System, which is made up of three features that help get the ball airborne more easily. The first part of the system is a Velocity Slot in the sole of the clubhead for more face flex and ball speed. This feature, which has been included in a number of past Adams clubs, also produces more consistent ball speed across the entire clubface for enhanced forgiveness on off-center hits.
The other two elements of the Easy Launch System are a low and deep CG location for higher launch, lower spin, and more distance, and a new SlimTech shaft with a low kick point that further contributes to higher launch and improved carry distance. The Blue driver and woods also are built with an internal draw bias that's aimed at helping the average player reduce slicing and hit longer, straighter shots.
“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, Senior Director, Product Creation. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”
The Adams Blue Driver ($299) is available in 9.5°, 10.5°, and 12° with an Aldila Slim Tech 55g shaft. The Blue Fairway ($199) is available in 15°, 19°, and 22°, and the Blue Hybrid ($179) is available in 19°, 21°, 23° & 25°.
Blue irons are also available and are sold as a combination set including two hybrids and 5-PW with True Temper Dynalite SlimTech 85G shafts ($699) or Aldila SlimTech 55 graphite shafts ($799).
The entire Adams Blue line will be available at retail on April 3rd.