Perry Ellis International, owner of legendary golf club brand Ben Hogan, announced that the company will re-enter the marketplace next year under an agreement with Terry Koehler, president/ceo of Eidolon Brands. Koehler, who designed the SCOR line of irons and wedges, was a one-time director of marketing for the Ben Hogan Company and has a close connection to the brand.
“My golf life began with an introduction to Mr. Hogan’s values and principles from my father,” Koehler reminisced. “He played with Mr. Hogan before the war and considered him a true hero, so I did, too. I grew up with “Power Golf” and “Five Lessons” as my golf textbooks, and always played Hogan irons from my very first cut-down 5- and 9-iron. To be in a position to assemble and lead a team of equally committed Hogan disciples is an honor I could not even have imagined.”Koehler has indicated that his research and development team has began designing new Hogan clubs, which are expected to be available in 2015, approximately 60 years after the introduction of the first set of Hogan irons.
“We are studying all the things Mr. Hogan believed about golf clubs, and dissecting early Ben Hogan designs to understand his performance principles and knowledge of what a golf club should do,” explained Koehler. “There was a wealth of genius in those early clubs. Our commitment to the Ben Hogan legacy is to ensure that every product delivers unmatched precision and dedication to the art of shotmaking, providing equipment that allows golfers of all abilities the opportunity to optimize their skills.”The newest iteration of the Ben Hogan Company will be based in Fort Worth, Texas, where Hogan himself originally founded the company in 1953. CLICK HERE for Equipment news, photos, ClubTest reviews, custom clubs, more For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.