Thursday, January 30, 2014

Taylor_made_preferred_640 TaylorMade continues to focus on Tour-caliber products with the introduction of the new Tour Preferred and Tour Preferred X golf balls ($45.99 per dozen). The difference between the two models is spin rates -- the Tour Preferred is designed to provide more spin in the mid-irons and long irons (as well as a slightly higher trajectory on shots into the green) while the Tour Preferred X provides a more penetrating flight on approach shots and slightly lower spin rates (similar spin and trajectory as the previous Lethal model). 
Both models feature a number of performance technologies, including a REACT Core for improved ball speed, LDP Aerodynamics (low-drag performance) for less distance loss on low-spin shots, and Soft Tech, which allows for TaylorMade's softest and most durable cover to date. The new cast urethane cover is aimed at providing better feel around the greens for improved short-game performance as well as a better resistance to shearing. 
“Golf ball innovation doesn’t just happen overnight. Rather, it is a series of ongoing conversation with our Tour players,” said Dean Snell, vice president of golf ball R&D. “These conversations have led to the introduction of breakthrough technologies including low drag aerodynamics for ultimate wind resistance, a five-layer construction for superior control throughout the club set and now our softest and most durable cover.” The TaylorMade Tour Preferred and Tour Preferred X golf balls will be available March 1.

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