Nike unveils Tiger Woods' new shoe, the TW'14

TW14-Beauty_630The key to winning The Players Championship? It's gotta be the shoes. Just ask Tiger, who
took the title the same week he debuted his newest signature kicks,
the TW'14s.
Nike officially announced
the line on Monday. Coincidence? Few things in Beaverton are.
Regardless, fans of sneaker-like, natural motion golf shoes such as last
year's Nike "Free"-inspired TW'13, should enjoy a few new features on
this year's model. For the uninitiated, the TW'14 is based off of Nike's
flagship running shoe. The idea here is that a lighter, more flexible
golf shoe is more comfortable to wear and allows the
player to transfer energy more efficiently through the swing. The
result, says Nike, is more power.
Tiger agrees. He should. After
all, the shoe was originally his idea: "I train with Nike Free
technology all the time," he told Nike. "I love training in it, running
in it, lifting in it. So I asked, why can’t I play golf in it?” Sure,
Tiger. Why not.
Weekend warriors may not train, run or lift, but
starting June 7th they can play golf in the TW'14s. Improvements over
the '13s include improved ventilation in the upper shoe, and increased
stability through "Flywire" technology, which Nike claims helps to hold the
shoe to your foot. The new shoe will also be more customizable: A TW'14
iD version allows players to select color combos, choose between
"waterproof" leather or "breathable" mesh uppers, select either
soft-spike or spikeless soles, and add a name or inspirational monogram
to the shoe. Fair guess none will say "Rory."
Both the TW'14 and
the TW'14 iD are scheduled to drop June 7th. Expect to pay $225 for the customized version and $180 for the off-the-rack model, which
comes in first-run colors of "Black/Reflective Silver-Varsity Red" and
"White/Metallic Dark Grey-Varsity Red." On August 1st, they'll add a
"Cool Grey/Black-Vivid Blue-Venom Green" shoe to the line. If those
sound more like X-Men villains than actual colors — well, we'll
defer to the photos. (Photo: Courtesy of Nike)

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